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When Cooper Lighting launched the inVUE brand of high-end outdoor lighting, they knew they had lighting in a bottle. The industrial design was world class (2003 IDEA) and they wanted everything about the customer experience to be world class. Cooper came to EchoViz for their first foray into interactive media to market the line. The resulting CD is packed with interactive content and tools such as product animations showing assembly/disassembly, enabling the user to capture and download a still frame snapshot of the product. Within 24 hours of launching the CD, it helped Cooper win a large job.
"We were looking for new and creative ways to deliver detailed, useful product knowledge to sales representatives and customers. With EchoViz, we succeeded in offering an interactive tool that has proved as valuable to the customer as having physical product samples. The CD-ROM catalog introduced our brand in an impressive way, delivered product specs efficiently and led quickly to sales."
Patrick Walker, Marketing Manager, InVUE
Cooper Lighting
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